Global media company adopts ad sales and traffic platform preferred by media buying agencies
LOS ANGELES, September 7, 2016 — Entertainment Studios, Inc., (www.es.tv) one of the largest independent producers and distributors of first-run syndicated television programming for broadcast television stations, with 40 shows on the air, and owner of seven 24-hour HD cable television networks reaching nearly 80 million aggregate subscribers nationwide, proudly announces that all seven Entertainment Studios cable television networks and 40 syndicated series are now live on WO Network, WideOrbit’s traffic and ad sales platform for syndicated shows and cable networks.
Entertainment Studios Networks’ deployment of WO Network comes as it realigns its advertising sales business to pursue and fulfill opportunities from large advertising agencies and brands. Its seven cable television networks (PETS.TV, COMEDY.TV, RECIPE.TV, CARS.TV, ES.TV, MYDESTINATION.TV, and JUSTICE CENTRAL.TV) are carried by many of the nation’s most prominent satellite, telcos, and cable companies, including DirecTV, Verizon FiOS, Suddenlink, Mediacom, and AT&T U-Verse.
“There’s no question that adopting WideOrbit is the natural evolution of our television ad sales business,” said Byron Allen, Founder, Chairman and CEO of Entertainment Studios. “Our cable networks are rapidly adding new subscribers, which means our sales and operations teams need strong backroom infrastructure and the best software to compete for and gain market share.”
“WideOrbit’s WO Network gives us the technology software we need to seamlessly interact with advertising agencies,” said Cindy Kelly, President of Advertising Sales for Entertainment Studios Networks. “We are now well-positioned to maximize revenue, drive efficient work flows, and improve ROI on all platforms – including linear, mobile, and digital.”
“Entertainment Studios is a global media company heavily investing in distribution, content, sales, marketing — and now, technology,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “We’re honored to be selected as its platform for building and sustaining new growth, and we look forward to working with the Entertainment Studios Networks team for many years to come.”
WideOrbit is the leading provider of advertising management technology for cable networks, local television stations and radio stations. More than 3,000 broadcasters and networks leverage WideOrbit solutions to streamline operations, maximize revenue from traditional, digital and programmatic channels, and extend their business across distribution platforms. Our clients include Entercom Communications, Entravision Communications Corporation, Fox Sports, Gray Television, Inc., Meredith Corporation, NBCUniversal, The E.W. Scripps Co. and Tribune Media. WideOrbit is headquartered in San Francisco with offices across the United States as well as in London, Paris and Gothenburg, Sweden.
About Entertainment Studios
Chairman and CEO Byron Allen founded Entertainment Studios in 1993. Headquartered in Los Angeles, it has offices in New York, Chicago, Denver, and Raleigh. Entertainment Studios owns seven 24-hour HD cable television networks serving nearly 80 million subscribers: PETS.TV, COMEDY.TV, RECIPE.TV, CARS.TV, ES.TV, MYDESTINATION.TV, and JUSTICE CENTRAL.TV. The company also produces, distributes, and sells advertising for 40 television programs, making it one of the largest independent producers/distributors of first-run syndicated television programming for broadcast television stations. With a library of over 5,000 hours of owned content across multiple genres, Entertainment Studios provides video content to broadcast television stations, cable television networks, mobile devices, multimedia platforms, and the World Wide Web. Our mission is to provide excellent programming to our viewers, online users, and Fortune 500 advertising partners. For more information, visit: www.es.tv
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