WideOrbit in the news

2017

February

2/22/17 – Mediapost
TV Campaign Combining Targeting & PTV Delivered 11 X Increase In Engagement

2016

November

11/29/16 – Admonsters
Keepin’ It Fresh: WideOrbit Explains What Digital Can Learn From Linear

10/31/16 – C3 Metrics
How WideOrbit Is Changing The TV Game

11/2/16 – Ad Exchanger
WideOrbit Gobbles Up The TV Ad Universe, CEO Says

October

10/31/16 – Ad Exchanger
Reach Vs. Precision: TV Reignites A Familiar Argument

10/27/16 – Admonsters
Getting Your House in Order: WideOrbit Talks About Order Management as Linear and Digital Converge

10/24/16 – The Radio Tech Guys Podcast
Episode 7 – WideOrbit’s WO Automation for Radio

10/20/16 – Folio:
Modernizing Your Ad Sales Approach to Stand Out from the Crowd

10/12/16 – Radio Magazine
Hubbard Radio’s new studios in Phoenix, Ariz., bring together some unlikely characters

September

9/30/16 – TVNewsCheck
Ad Buyers Want More Automated Selling

9/24/16 – Huffington Post
Digital Video is Killing TV? Six Reasons That’s Crazy Talk

9/16/16 – Mediapost
Direct Response PTV Options Continue To Expand

9/16/16 – Spots n Dots
Direct Response Goes Programmatic

9/14/16 – Broadcasting & Cable
WideOrbit, CoreMedia Take DR TV Ads Programmatic

9/14/16 – TVNewsCheck
WideOrbit, CoreMedia Team on Programmatic

9/13/16 – eWeek
NuoDB Delivers SQL Enhancements in Release 2.5

9/7/16 – TVNewsCheck
ES Networks Now Live on WO Network

August

8/25/16 – Radio Magazine
Townsquare Media Centralizes on WO Traffic

8/24/16 – Radio Today
Townsquare Settles on WideOrbit

8/24/16 – Radio+Television Business Report
Townsquare Goes With WideOrbit Traffic Platform

8/23/16 – RAIN News
Townsquare Chooses WideOrbit for Network-Wide Webcasting

8/23/16 – All Access Music Group
Townsquare Media Standardizes On WideOrbit

8/23/16 – Inside Radio
Townsquare Puts Full Portfolio on WideOrbit Platform

8/23/16 – Radio Online
Townsquare to Deploy WideOrbit Across 310 Stations

8/22/16 – Radio Ink
WideOrbit Lands Townsquare Account

8/4/16 – Radio Info
Australia’s first automated radio holdings software

8/4/16 – Radio Today
Keeping Ad Agencies onside with RadioMATRIX

July

7/22/16 – Spots n Dots
Growing Interest in Programmatic TV

7/22/16 – AAF SmartBrief
Programmatic to account for up to 50% of TV ad investment in 2017

7/20/16 – Mediapost
Ad Buyers Plan To Increase Programmatic TV Spending In 2017

7/8/16 – eMarketer
Targeting Is a Key Driver of Programmatic TV

7/8/16 – Programmatic Italia
Programmatic Tv, quali i principali benefici per i marketer?

June

6/17/16 – Videonews
4C and WideOrbit Enhance Programmatic TV Buying With Affinity Data from Social Media

6/13/16 – Radio Magazine
Texas Station Takes “Old School” Broadcasting to Heart

6/3/16 – Mediapost
Who’s On First? More Perspectives On PTV’s Evolving Dynamics

June

6/23/16 – Ad Exchanger
Scripps Video Network Newsy Presses Play On PMPs

May

5/23/16 – Marketplace
What’s Up With No Commercials When You Stream?

5/19/16 – Ad Age
Tapping Into the Programmatic TV Opportunity

5/9/16 – Mobile Advertising Watch
WideOrbit and 4C Team Up to Boost Programmatic TV with Social Media Insights

5/6/16 – Research Live
4C Partners With WideOrbit in Programmatic TV Buying

5/6/16 – Mediapost
WideOrbit And 4C Partner To Bring Social Media Intelligence To Programmatic TV Buying

5/5/16 – Broadcasting & Cable
WideOrbit, 4C Add Social to Programmatic

April

4/19/16 – Channel 9
WideOrbit OTT Initiative on Azure to Help Grow Digital Video Revenue

4/19/16 – Beet.TV
WideOrbit By The (Big) Numbers, And Outing ‘Fauxgrammatic’

January

1/14/16 – Mediapost
WideOrbit’s WO Programmatic Adds Deal ID Support

1/15/16 – Radio+Television Business Report
WideOrbit’s Programmatic TV Gains Markets

2015

December

12/30/15 – RAIN News
Year in review: A timeline of 2015’s important stories

November

11/11/15 – The Drum
How Eyeview is helping marketers with all facets of programmatic TV

11/3/15 – Pueblo Chieftain
College station goes global

October

October – Radio Magazine
WGN Radio Is a Chicago Hall of Famer

10/19/15 – Huffington Post
Eyeview Launches Addressable TV Ads with Cablevision, DISH & Programmatic TV w/ WideOrbit (video)

10/16/15 – Mediapost
Eyeview, WideOrbit Team For Local Programmatic TV Ad Buys

10/15/15 – TV Technology
Eyeview and WideOrbit Partner on Programmatic TV Ad Buying

10/15/15 – Videonuze
Eyeview Integrates With WideOrbit for Programmatic TV Ads

September

September – Radio + Television Business Report
The Greatest Radio Programmatic Show on Earth

9/24/15 – TVNewsCheck
Making Programmatic Broadcaster-Friendly

9/21/15 – TVNewsCheck
Programmatic Potential Includes Ad Targeting

9/18/15 – Radio World
Radio Seeks to Unlock Programmatic Potential

9/17/15 – Ad Exchanger
AMC Networks Enters Programmatic Market

9/17/15 – Media Life
AMC Networks: We’re going programmatic

9/16/15 – Broadcasting & Cable
AMC Making Ad Inventory Available Via Programmatic Technology provided by WideOrbit

9/16/15 – Mediapost
AMC Begins Selling TV Spots Programmatically, Higher Yields Expected

9/16/15 – TV Technology
AMC, WideOrbit Partner on Programmatic TV Advertising

9/16/15 – Ad Exchanger
News Round-Up: Automating The Airwaves

9/15/15 – Mediapost
WideOrbit Launches Programmatic Radio Marketplace

9/15/15 – Inside Radio
WideOrbit Opens Programmatic Exchange for Radio

9/14/15 – Radio Ink
WideOrbit Launches Programmatic Marketplace

August

8/7/15 – Ad Exchanger
Big Broadcasters Loosen Purse Strings For Podcasting

July

7/31/15 – Ad Exchanger
For DataXu, Fraud Is Top Of Mind When Vetting Inventory Partners

7/24/15 – Mediapost
TV Will Be Bigger Than Ever: Q&A With WideOrbit’s Eric Mathewson

7/16/15 – Radio Magazine
WideOrbit Audio and Video Streaming Innovations Earn Patents

7/15/15 – RAIN News
WideOrbit Obtains Three Patents for Streaming Inventions

7/15/15 – Radio Ink
WideOrbit Granted 3 Streaming Patents

June

6/29/15 – Broadcasting & Cable
Vendors Weave Programmatic Web

6/26/15 – Mediapost
Wilson Joins WideOrbit As CMO

6/16/15 – TV Technology
WideOrbit, Viacom Partner on Ad Backbone

6/15/15 – Broadcasting & Cable
Viacom Nets Consolidate Ad Management With WideOrbit

6/15/15 – Barron’s
TubeMogul Wants to Transform Local TV Ad Buy, Says RBC

6/3/15 – Inside Radio
WideOrbit Integrates with NextRadio

6/3/15 – Radio World
Programmatic Is Coming… But It’s Not What You Think

6/3/15 – Radio World
WideOrbit Automation Integrates With NextRadio

6/2/15 – All Access
WideOrbit WO Automation For Radio Integrates With NextRadio

6/2/15 – Radio Ink
WideOrbit Integrates with TagStation

May

5/7/15 – Mobile Marketing Watch
Monetizing Podcasts: Audioboom Selects WideOrbit Service for Audio Advertising

5/5/15 – RAIN News
AudioBoom partners with WideOrbit for ad-injected monetization of podcasts

April

4/22/15 – Inside Radio
Univision Consolidates on WideOrbit

4/22/15 – Radio World
Univision Unites on WideOrbit

4/21/15 – AllAccess
Univision Chooses WideOrbit Products

4/20/15 – TV Technology
NAB 2015: What It Is, Why We Liked It

4/20/15 – Radio Online
WideOrbit Inks Univision for WO Network Management

4/17/15 – TV Technology
TV Technology Announces 2015 NAB Best of Show Award Winners

All Access 4/14/15
WideOrbit WO Analytics Now On More Than 750 Stations

4/15/15 – Mediapost
The Trade Desk, TubeMogul Plug Into WideOrbit’s Programmatic TV Marketplace

4/13/15 – Adotas
WideOrbit Opens Programmatic TV Marketplace

4/13/15 – Broadcasting & Cable
NAB: WideOrbit Officially Opens Programmatic TV Marketplace

4/13/15 – Mediapost
WideOrbit Unveils Programmatic TV Marketplace

4/13/15 – Multichannel News
NAB: WideOrbit Officially Opens Programmatic TV Marketplace

4/13/15 – Radio World
WideOrbit Highlights WO Programmatic

4/13/15 – All Access
RAIN Summit West 2015 Tackles Hot Topics In Online Audio

4/13/15 – Ad Exchanger
WideOrbit Unveils Programmatic Marketplace For Local TV Broadcast Advertising

4/10/15 – RAIN News
WideOrbit and SBS partner for programmatic

4/10/15 – Radio World
WideOrbit Launches Programmatic Radio Beta

4/1/15 – Radio World
NAB Sneak Peek: WideOrbit Releases Streaming Suite

March

3/31/15 – Radio World
Nielsen Certifies TuneGenie

3/12/15 – Multichannel News
Programmatic TV ‘Not a Race To The Bottom’ #AdvancedAd

3/6/15 – Radio World
WideOrbit Releases WO Streaming

3/4/15 – RAIN News
Abacast becomes WO Streaming, as WideOrbit integrates products

February

2/20/15 – Broadcasting & Cable
Exclusive: First Oscar Spots Bought Via Programmatic

2/11/15 – Radio Survivor
Digital Watch: Where’s All That Streaming Music Money Going?

Radio 2/12/15
Nielsen Certifies WideOrbit’s Digital Platform

2/11/15 – Media Life
Listen up: Podcast ratings are here

RAIN News 2/11/15
WideOrbit’s Clarity platform selected by Nielsen for first rollout of its streaming metrics

2/10/15 – TVNewsCheck
Automated Sales Could Revolutionize Spot TV

2/9/15 – Broadcasting & Cable
For Programmatic Ad Tech, Efficiency Is Key Driver

2/5/15 – TVNewsCheck
David Burke Takes Tech Reins At Raycom

2/1/15 – Mobile Advertising Watch
Programmatic Was the Big Winner on Super Bowl Sunday

2/1/15 – Media Life
Super Bowl first: A programmatic ad buy

January

M and M Global 1/30/15
Mondelez claims first programmatic Super Bowl TV ad with Oreo and Ritz spots

Mediapost 1/30/15
Mondelez Buys First Programmatic Super Bowl Ad

1/30/15 – Marketing Dive
Oreo and Ritz will run first-ever programmatically purchased Super Bowl commercials

1/30/15 – Video Ad News
Week in Review: Programmatic TV Hits the Super Bowl

1/30/15 – Ad Exchanger
Game Time: Agencies Strengthen Social Efforts For Super Bowl Sunday

1/30/15 – The Drum
Mondelez’s Oreo and Ritz first to buy Super Bowl TV ads programmatically

1/30/15 – Multichannel News
Programmatic Completes Pass To Local Super Bowl Spot

1/30/15 – Broadcasting & Cable
Programmatic Completes Pass To Local Super Bowl Spot

1/30/15 – Adweek
Oreo and Ritz Mark First Super Bowl Ads to Be Purchased Programmatically

1/23/15 – Mediapost
A LUMA-style Depiction Of TV As It Collides With Digital

2014

December

12/31/14 – Mediapost
2015 Programmatic Predictions

12/26/14 – Mediapost
WideOrbit Acquires Castfire For On-Demand Monetization

12/23/14 – Mediapost
Programmatic TV’s Busy Month Sets Stage For 2015 And Beyond

12/23/14 – Radio World
WideOrbit Acquires On-Demand Platform

12/23/14 – RAIN News
WideOrbit acquires Castfire for monetizing on-demand content

12/16/14 – Mediapost
Holding Company of the Year: Mediabrands

12/14/14 – GigaOm
Programmatic ad-buying is finally coming to television

12/8/14 – Wall Street Journal
Why Yahoo Might Want to Go Holiday Shopping For Programmatic TV Tech

12/5/14 – IPTV News
WideOrbit and TubeMogul unite for programmatic ad platform

12/4/14 – Wall Street Journal
Web Video Ad Tech Firm TubeMogul Takes Aim at TV

12/4/14 – CampaignLive
TubeMogul switches on platform for programmatic TV buys

12/4/14 – AdExchanger
TubeMogul Dives Into Linear With ‘PTV’ Offering

12/4/14 – Multichannel News
WideOrbit, TubeMogul Forge Programmatic TV Ad Deal

12/4/14 – Broadcasting & Cable
TubeMogul Joins WideOrbit on Local TV Programmatic

November

11/23/14 – Seattle Times
Brian Burdick named EVP at WideOrbit | On the Move

11/11/14 – Beet.TV
WideOrbit Goes Programmatic To Meet ‘Huge’ TV Demand

11/10/14 – Puget Sound Business Journal
People On The Move: Brian Burdick