WideOrbit Insights

Press Contact

Shawn Roberts
Director, Public Relations

Press and News 

From the Blog


WideOrbit Launches ADO to Enhance TV Network Advertising Profits

| Press and News, Press Releases | No Comments

ADO assesses advertising commitments and Nielsen quarter-hour ratings with sophisticated algorithms to determine the optimal placement of every spot from millions of possible combinations. After running the spot, the software reports the financial benefit of using ADO to the network’s traffic and financial teams.

WideOrbit Introduces Radio Interchange Network Ad Management Solution

| Press and News, Press Releases | No Comments

Radio Interchange is an automated solution for managing network and barter advertising at stations running WideOrbit’s widely-deployed WO Traffic platform and Counterpoint Software for log information and certificate of performance submission.

WideOrbit and CoreMedia Team on Direct Response Programmatic TV

| Press and News, Press Releases | No Comments

The integration of CoreBuy TV, CoreDirect and WO Programmatic TV produces the TV industry’s only programmatic direct response ad buying solution to automatically deliver offers from media buyers to broadcast TV station traffic systems for approval, execution and invoicing. The companies plan to add the capability to plan and purchase cable network inventory soon.

WideOrbit Adds Booking Calendar to WO Digital Hub Ad Ops Platform

| Press and News, Press Releases | No Comments

WideOrbit has introduced a new booking calendar in its WO Digital Hub digital order management system. The drag-and-drop graphical interface enables publishers to easily place, manage and invoice advertising sold into multiple digital properties.

[wp_rss_multi_importer category=”1″ showdate=”0″ category=”0″ showgroup=”0″ hdsize=”18px” hdweight=”600″ windowstyle=”2″ morestyle=””]


October 18–20, 2015
Sheraton Wall Centre
Vancouver, BC, Canada

Advanced Advertising Summit

October 20, 2015
Waldorf Astoria
New York, NY, USA

Hispanic Television Summit

October 22, 2015
The Park Central Hotel
New York, NY, USA

EGTA NYC Radio Tour

October 26–29, 2015
Warwick Hotel
New York, NY, USA

RAB Board Meeting

October 27–28, 2015
Location TBD
Minneapolis, MN, USA

NHAB Conference

October 29, 2015
Location TBD

ad:tech New York

November 4–5, 2015
The Javits Center
New York, NY, USA

RAIN Summit Europe

November 4, 2015
1 Wimpole St
London, UK

Next TV Summit & Expo

December 1, 2015
Julia Morgan Ballroom
San Francisco, CA, USA