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Shawn Roberts
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From the Blog


WideOrbit at 2015 Radio Show

WideOrbit Rocks Radio Show 2015 and RAIN Summit

| Automation for Radio, Blog, Digital Radio, Events, Programmatic, Radio | No Comments

We are just back from the 2015 Radio Show and the RAIN Summit. A crew of WideOrbiters spent a week in Atlanta meeting customers, speaking on panels, launching WO Programmatic Radio, and generally tearing the place up.

Interview: WideOrbit’s Brian Burdick on Programmatic Radio

| Blog, Programmatic, Radio | No Comments

WO Programmatic Radio launched last week for stations running on WideOrbit’s WO Traffic platform. We spoke with Brian Burdick, the leader of our Digital & Programmatic team, who has launched dozens of digital advertising solutions in his career. We wanted to know – why Programmatic Radio and why now?

For Radio Stations, Making Money From Podcasts Is Getting Easier

For Radio Stations, Making Money From Podcasts is Getting Easier

| Blog, On Demand Audio, Podcasting, Radio | No Comments

Stations already produce many bite-sized features – like morning show bits, interviews, news bites, and talk segments – that can easily be packaged as podcasts. Dynamic ad insertion technology like WO On Demand eliminates barriers to extending station content, converting it to podcasts, and making money. For stations with these kind of features, podcasting is a great opportunity to extend and monetize content without adding significant additional work for sales teams or on-air talent.

AMC Networks and WideOrbit Partner on Programmatic Television Advertising

| Press and News, Press Releases | No Comments

A portion of television inventory from AMC Networks’ properties will be available through WideOrbit’s WO Programmatic TV

WO Programmatic Radio is the radio industry's first programmatic advertising solution that integrates directly into existing traffic systems – no new hardware or software connections needed. Within a few hours, stations and networks on WO Traffic can be up, running and availing their inventory to a whole new world of
WO Programmatic TV has passed several important benchmarks that clearly demonstrate the huge momentum building for our marketplace and the future of programmatic TV. No other programmatic TV vendor offers ad buyers the nationwide footprint of local broadcasters that WideOrbit does. Advertisers using WO Programmatic TV can now purchase ads that
Two years after receiving the 2013 RAIN Award for Best Streaming Broadcast Station, one of the digital audio industry's top honors, Boston's Sports Radio WEEI-FM 97.3 continues to innovate with the help of WideOrbit's WO Streaming. As part of the Entercom family and the flagship station of the Boston Red
A message from WideOrbit CEO & Founder Eric Mathewson: On July 14th, 1999, we launched a company with a vision of building a ‘media exchange' and making it easier to buy and sell media. By September, we'd started on the project that morphed into WO Traffic, which is still our


October 18–20, 2015
Sheraton Wall Centre
Vancouver, BC, Canada

Advanced Advertising Summit

October 20, 2015
Waldorf Astoria
New York, NY, USA

Hispanic Television Summit

October 22, 2015
The Park Central Hotel
New York, NY, USA

EGTA NYC Radio Tour

October 26–29, 2015
Warwick Hotel
New York, NY, USA

RAB Board Meeting

October 27–28, 2015
Location TBD
Minneapolis, MN, USA

NHAB Conference

October 29, 2015
Location TBD

ad:tech New York

November 4–5, 2015
The Javits Center
New York, NY, USA

RAIN Summit Europe

November 4, 2015
1 Wimpole St
London, UK

Next TV Summit & Expo

December 1, 2015
Julia Morgan Ballroom
San Francisco, CA, USA