WideOrbit Insights

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Shawn Roberts
Director, Public Relations
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From the Blog

Events

Programmatic TV Success: How One Agency Grew Digital Engagement by 11x

| Blog, Programmatic, TV | No Comments

WideOrbit’s demand partner DataXu released details of strong results it achieved working in partnership with DWA Media on a targeted programmatic TV campaign for a major telco, driving eleven times greater digital customer engagement compared to traditionally-planned TV campaigns.

Tapad Brings New Demand to WO Programmatic TV

| Blog, Programmatic, TV | No Comments

“The integration of WideOrbit’s quality TV supply takes orchestrated cross-screen media buys to the next level,” said Marshall Wong, Tapad’s SVP of TV market development. “Marketers can now optimize TV campaigns within days instead of weeks. This also untethers them from buying against generic demographics like age and gender. By allowing brands to employ their own CRM or third-party data, we can move them much closer to audiences who will take action.”

Tapad Partners with WideOrbit to Offer Programmatic TV Inventory

| Press and News, Press Releases | No Comments

“Integrating Tapad’s device graph with WideOrbit’s programmatic marketplace delivers enormous value to marketers looking to add TV to cross-device campaigns,” said Ian Ferreira, EVP of programmatic at WideOrbit. “Television still delivers the most efficient reach of any medium, and Tapad’s platform now allows marketers to purchase premium broadcast inventory that extends the power of cross-screen campaigns to TV with a single, unified solution.”

wruf-using-wo-automation-for-radio

How WO Automation for Radio Helps One University Run Five Major Market Stations

| Automation for Radio, Blog, Radio | No Comments

The University of Florida College of Journalism and Communications operates one of the busiest and most complex broadcasting operations in the country. In addition to its academic mission to educate the next generation of media professionals, it operates two television stations and five radio stations. Find out how WideOrbit’s WO Automation for Radio keeps every one of the College’s stations on air and sounding great

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WABE

October 18–20, 2015
Sheraton Wall Centre
Vancouver, BC, Canada

Advanced Advertising Summit

October 20, 2015
Waldorf Astoria
New York, NY, USA

Hispanic Television Summit

October 22, 2015
The Park Central Hotel
New York, NY, USA

EGTA NYC Radio Tour

October 26–29, 2015
Warwick Hotel
New York, NY, USA

RAB Board Meeting

October 27–28, 2015
Location TBD
Minneapolis, MN, USA

NHAB Conference

October 29, 2015
Location TBD
USA

ad:tech New York

November 4–5, 2015
The Javits Center
New York, NY, USA

RAIN Summit Europe

November 4, 2015
1 Wimpole St
London, UK

Next TV Summit & Expo

December 1, 2015
Julia Morgan Ballroom
San Francisco, CA, USA