WideOrbit was founded in July 1999 after Eric Mathewson recognized antiquated software in the media industry was hampering the ability of media outlets to operate efficiently. Near monopolies in the industry had effectively limited technological innovation and the primary legacy software in the industry at the time hadn’t had a meaningful update since the 1970s. Pleads from within the industry had gone unnoticed, for more than a decade before WideOrbit introduced WO Traffic in 2001.

Since its introduction, the company’s core product WO Traffic has been implemented in more than 950 stations and networks worldwide and continues on a growth path to double its number of installations in 2007 over 2006. 

WideOrbit manages the advertising sales process for television stations, radio stations, cable networks, cable interconnects, mobile video, movie theatres and digital display networks. WideOrbit’s solutions help maximize revenue and enhance operational efficiencies. WO Traffic software is a scalable, modern, Windows-based solution that provides a complete workflow in the management of advertising infrastructure from the acceptance of an advertising order to the receipt of an invoice. WO Traffic provides centralized management of traffic and reporting from one location for multi-station groups and tracks market history and conditions to help clients make the most appropriate pricing decisions.