“Integrating Tapad’s device graph with WideOrbit’s programmatic marketplace delivers enormous value to marketers looking to add TV to cross-device campaigns,” said Ian Ferreira, EVP of programmatic at WideOrbit. “Television still delivers the most efficient reach of any medium, and Tapad’s platform now allows marketers to purchase premium broadcast inventory that extends the power of cross-screen campaigns to TV with a single, unified solution.”
Category Archives: Press Releases
ADO assesses advertising commitments and Nielsen quarter-hour ratings with sophisticated algorithms to determine the optimal placement of every spot from millions of possible combinations. After running the spot, the software reports the financial benefit of using ADO to the network’s traffic and financial teams.
Radio Interchange is an automated solution for managing network and barter advertising at stations running WideOrbit’s widely-deployed WO Traffic platform and Counterpoint Software for log information and certificate of performance submission.
The integration of CoreBuy TV, CoreDirect and WO Programmatic TV produces the TV industry’s only programmatic direct response ad buying solution to automatically deliver offers from media buyers to broadcast TV station traffic systems for approval, execution and invoicing. The companies plan to add the capability to plan and purchase cable network inventory soon.
WideOrbit has introduced a new booking calendar in its WO Digital Hub digital order management system. The drag-and-drop graphical interface enables publishers to easily place, manage and invoice advertising sold into multiple digital properties.
The selection of WideOrbit was the result of a search to identify sales and traffic solutions for supporting Entertainment Studios’ ad sales team to meet and exceed the proposal, execution, audience delivery, and invoicing standards expected by most media buying agencies.
Townsquare Media, Inc. (“Townsquare”) will deploy WideOrbit’s WO Traffic platform at all 310 of its radio stations. In addition, Townsquare plans to implement WideOrbit’s WO Traffic – Digital Orders to manage its audio streaming and web site advertising, WO Streaming for audio streaming operations and WO Analytics for business intelligence.
Townsquare’s installation of WO Traffic will be WideOrbit’s largest-ever deployment of its traffic platform at a single radio station group. Townsquare is the third largest owner of radio stations in the United States by number of radio stations owned. In addition to its portfolio of 310 radio stations and 325 local web sites in 66 U.S. media markets, the company operates approximately 550 live events, a digital marketing company and one of the nation’s largest digital advertising networks.
73% of media buyers expect to spend up to half of their TV advertising budgets on programmatic TV in 2017. The increase will be fueled by shifting spending to programmatic TV from other media, including digital video.
Advertisers can leverage 4C’s social media engagement and affinity data ato identify the best TV ad placements available through WO Programmatic TV marketplace.
The OTT functionality will be integrated in WO Traffic, making it simple and seamless for broadcasters to sell nonlinear inventory through existing channels. Broadcasters may also opt to offer their digital video inventory through WideOrbit’s WO Programmatic marketplace to third party demand sources.