Category Archives: Press and News

Tapad Partners with WideOrbit to Offer Programmatic TV Inventory

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“Integrating Tapad’s device graph with WideOrbit’s programmatic marketplace delivers enormous value to marketers looking to add TV to cross-device campaigns,” said Ian Ferreira, EVP of programmatic at WideOrbit. “Television still delivers the most efficient reach of any medium, and Tapad’s platform now allows marketers to purchase premium broadcast inventory that extends the power of cross-screen campaigns to TV with a single, unified solution.”

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WideOrbit and CoreMedia Team on Direct Response Programmatic TV

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The integration of CoreBuy TV, CoreDirect and WO Programmatic TV produces the TV industry’s only programmatic direct response ad buying solution to automatically deliver offers from media buyers to broadcast TV station traffic systems for approval, execution and invoicing. The companies plan to add the capability to plan and purchase cable network inventory soon.

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Townsquare Media Standardizes on WideOrbit

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Townsquare Media, Inc. (“Townsquare”) will deploy WideOrbit’s WO Traffic platform at all 310 of its radio stations. In addition, Townsquare plans to implement WideOrbit’s WO Traffic – Digital Orders to manage its audio streaming and web site advertising, WO Streaming for audio streaming operations and WO Analytics for business intelligence.

Townsquare’s installation of WO Traffic will be WideOrbit’s largest-ever deployment of its traffic platform at a single radio station group. Townsquare is the third largest owner of radio stations in the United States by number of radio stations owned. In addition to its portfolio of 310 radio stations and 325 local web sites in 66 U.S. media markets, the company operates approximately 550 live events, a digital marketing company and one of the nation’s largest digital advertising networks.

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