Company Blog

TV Advertising Basics for Digital Media Buyers: A Free WideOrbit Ebook

TV is the most effective video ad medium for reaching consumers where they live. For Adults 18+, the big screen in the living room is

Google’s WideOrbit Integration to Bring Programmatic TV to DoubleClick

Last Monday Google announced on its DoubleClick Advertisers Blog that it will make traditional TV inventory available to buy in DoubleClick Bid Manager. Local broadcast TV

What Are Broadcasters Thinking About ATSC 3.0?

ATSC 3.0 is one of broadcast TV’s hottest new technologies. The new broadcast standard promises TV stations exciting new capabilities like multicasting, targeted advertising, and

WO Programmatic TV Turns Two

Two years ago at the 2015 NAB Show, we launched WO Programmatic TV. Now as NAB approaches again, this is a great moment to take stock

Programmatic TV Success: How One Agency Grew Digital Engagement by 11x

We are always on the lookout for stories about advertisers having success with programmatic TV. Today our demand partner DataXu released details of strong results it

Tapad Brings New Demand to WO Programmatic TV

Today we’ve joined with Tapad, a marketing technology firm renowned for its breakthrough, unified, cross-device solutions, to announce a new demand partnership for WO Programmatic

Using Research and WO Media Sales to Increase Ad Sales

Is your team using research to achieve its ad sales potential? Great ad sales teams know that combining syndicated research and WO Media Sales is a

Programmatic TV Insights: Ad Buyers to Embrace PTV in 2017

WideOrbit’s Programmatic TV Insights Survey, based on responses from more than 200 ad buyers nationwide, is available now as a free download. The survey reveals surprising findings

Programmatic TV Success Story: Mobile Games Publisher

Spots on NFL broadcasts grew installed base and reduced cost per install When a leading mobile game publisher purchased local broadcast TV ads through WO