Category Archives: TV

Ad Sales Research with WO Media Sales

Using Research and WO Media Sales to Increase Ad Sales

By | Blog, Radio, TV | No Comments

Is your team using research to achieve its ad sales potential?

Great ad sales teams know that combining syndicated research and WO Media Sales is a great way to build powerful proposals. Keeping the team up to date on software and research best practices can be tricky, especially when there’s employee turnover. Without a training program, a team of high performers might be back from their full sales potential.

That’s where we can help.

Earlier this year a station group asked us to customize training sessions. It wanted to refresh their teams’ expertise on the best ways to use WO Media Sales for appealing, research-infused proposals.

“Their stations felt like they spent too much time getting proposals together and then leaving money on the table in negotiations,” said WideOrbit Sales Manager Jamie Bolton. “They knew there had to be a better way.”

In our new downloadable case study, read about how re-training sessions with WideOrbit helped this station group grow its ad revenue and sales team efficiency.

After working with us, “Account executives felt better prepared to be in front of their clients because they could create data points on their own and make better deals,” said April Keul, a WideOrbit Account Manager. “Literally, you’d have thought the gates of heaven opened up!”

Learn how a custom training session can open the gates for your team, too.

Case Study: Turning Research into Revenue with WO Media Sales

The WideOrbit PTV Post-Tribune: August 2016

By | Blog, Programmatic, TV | No Comments

The WideOrbit PTV Post-Tribune rounds up each month’s top news stories on TV advertising, the programmatic TV market, and their business impact for advertisers and broadcasters.

In this edition: TV still wins on attention, big screens are better than small, agency clients want their brands on TV, and ad buyers push for programmatic.

TV: The Strongest Ad Medium

TV Continues to Top Time with Media
US consumers spend an average of 35 hours per week watching live and time-shifted television, according to Nielsen Q1 2016 research.

Size Matters: TV Has Highest Video Ad Recall
In terms of ad attentiveness and recall, viewing on a conventional TV set trumps computers, smartphones and tablets.

Ad Agency Clients are Most Interested in Advertising on TV
When it came down to the advertising media their clients were most interested in, TV was the clear #1 choice.

Shifting Dollars Back to TV Drives Advertiser Success
An SMI study finds advertiser sales volume increases when digital budgets taken from TV are returned even partially to TV.

Local Broadcast TV Is Top Driver of Voter Behavior
How will politicians reach voters this year? More often than not, it will be through local broadcast television – and for good reason.

Programmatic TV Attracts Attention from Ad Buyers

Programmatic TV Ad Spending is Doubling This Year
Programmatic TV  is poised to experience explosive growth over the next several years, rising to 6% of all TV ad budgets by 2018.

Ad Buyers Plan To Increase Programmatic TV Spending In 2017
The number of media buyers spending more than 5% of their TV budgets with programmatic is set to nearly triple next year.

Targeting Is #1 Driver of Programmatic TV Buyer Adoption
Media buyers explain their top reasons why programmatic TV ad spending is projected to reach $4.43 billion in 2018.

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