WideOrbit’s demand partner DataXu released details of strong results it achieved working in partnership with DWA Media on a targeted programmatic TV campaign for a major telco, driving eleven times greater digital customer engagement compared to traditionally-planned TV campaigns.
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“The integration of WideOrbit’s quality TV supply takes orchestrated cross-screen media buys to the next level,” said Marshall Wong, Tapad’s SVP of TV market development. “Marketers can now optimize TV campaigns within days instead of weeks. This also untethers them from buying against generic demographics like age and gender. By allowing brands to employ their own CRM or third-party data, we can move them much closer to audiences who will take action.”
The University of Florida College of Journalism and Communications operates one of the busiest and most complex broadcasting operations in the country. In addition to its academic mission to educate the next generation of media professionals, it operates two television stations and five radio stations. Find out how WideOrbit’s WO Automation for Radio keeps every one of the College’s stations on air and sounding great
Simulcasting frees stations to serve out-of-market listeners with different station content and ads. Stations can opt to serve its broadcast content and advertising to in-market listeners over the air or to their internet-connected devices.
The WideOrbit PTV Post-Tribune rounds up each month’s top news stories on TV advertising, the programmatic TV market, and their business impact for advertisers and broadcasters.
In this edition: TV still wins on attention, big screens are better than small, agency clients want their brands on TV, and ad buyers push for programmatic.
TV: The Strongest Ad Medium
TV Continues to Top Time with Media
US consumers spend an average of 35 hours per week watching live and time-shifted television, according to Nielsen Q1 2016 research.
Size Matters: TV Has Highest Video Ad Recall
In terms of ad attentiveness and recall, viewing on a conventional TV set trumps computers, smartphones and tablets.
Ad Agency Clients are Most Interested in Advertising on TV
When it came down to the advertising media their clients were most interested in, TV was the clear #1 choice.
Shifting Dollars Back to TV Drives Advertiser Success
An SMI study finds advertiser sales volume increases when digital budgets taken from TV are returned even partially to TV.
Local Broadcast TV Is Top Driver of Voter Behavior
How will politicians reach voters this year? More often than not, it will be through local broadcast television – and for good reason.
Programmatic TV Attracts Attention from Ad Buyers
Programmatic TV Ad Spending is Doubling This Year
Programmatic TV is poised to experience explosive growth over the next several years, rising to 6% of all TV ad budgets by 2018.
Ad Buyers Plan To Increase Programmatic TV Spending In 2017
The number of media buyers spending more than 5% of their TV budgets with programmatic is set to nearly triple next year.
Targeting Is #1 Driver of Programmatic TV Buyer Adoption
Media buyers explain their top reasons why programmatic TV ad spending is projected to reach $4.43 billion in 2018.
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WideOrbit’s Programmatic TV Insights Survey, based on responses from more than 200 media buyers nationwide, is now available as a free download. The survey reveals surprising findings on the future growth of programmatic TV and how it will impact overall ad budgets.
Find out how a leading mobile game publisher purchased local broadcast TV ads with WO Programmatic TV that grew their installed base while reducing their cost per install.
Today we’re debuting our infographic with highlights from our recent white paper, The Power and Potential of Programmatic TV. Taken from surveys and exclusive interviews with top ad buyers, this graphic makes it easy to skim some of our most important finding on the future of programmatic TV.