
When you turn on your radio or television to tune into a program, you're listening to our technology at work. Through WideOrbit's products, broadcasting and advertising companies are able to sell and buy advertising, maximize their promotional inventory, program play lists, and manage traffic.
Many of us wonder about how the internet will change the broadcasting industry and the need for traditional TV... The answer is it's not changing.
On average most homes have their televisions on for 6 hours and 47 minutes and Americans watch 250 billion hours of television each year but only 1% of America watch shows on the internet. What that tells us is that people are still choosing to watch their shows live and then using the internet to look up facts about the information they are watching. The internet and broadcasting industry are working together to provide entertainment and information faster and better for its viewers.
What does this have to do with WideOrbit? Broadcasting stations and advertising companies are still doing well and they need cutting edge technology... in fact they are dependent on it... to make their business operations run smoothly.