automated broadcast tv markeplace

February 21, 2023

The automated broadcast TV marketplace: What’s new for buyers and sellers

The growing demand for omnichannel marketing campaigns highlights the need for automated marketplaces that provide brands and agencies with simplified access to broadcast TV inventory.…

CTV and Broadcast TV advertising

February 8, 2023

What you need to know about CTV vs. broadcast advertising

The convergence of traditional, over-the-air broadcast TV and connected TV (CTV) presents new opportunities for advertisers to engage with their audiences. CTV ad spend in…

AFR Scheduling Templates Blog

February 6, 2023

Improve efficiency with automated scheduling templates in WO Automation for Radio

Scheduling templates in WO Automation for Radio offer improved efficiency to suit a variety of radio station programming needs. Template scheduling is extremely effective for:…

January 30, 2023

Media Industry Trends to Watch in 2023

The WideOrbit team spent some time analyzing industry data and influencer predictions to identify some of the trends to watch in 2023. The trends that…

WideOrbit spot tv automation blog

January 23, 2023

Spot TV automation pushes forward

The automation of processes associated with both marketplace and traditional spot TV ad transactions has been gaining momentum, particularly when it comes to traditional deals…

ZingX buying local broadcast tv advertising

January 13, 2023

Introducing ZingX: Buying local broadcast TV advertising just got a whole lot easier

Despite the exponential growth in digital advertising over the last two decades, broadcast TV is considered the premier ad medium by both brands and audiences…