July 5, 2023
What’s new in WO Traffic v23.0
The latest release of WO Traffic, our flagship broadcast media ad traffic operations platform, introduces key benefits to stations and station groups, helping generate new…
June 14, 2023
Efficiently manage the simultaneous creation of voice tracks for multiple stations with WO Automation for Radio Group Voice Tracking
Radio stations are facing unprecedented cost pressures and need to deliver quality programming efficiently and economically. Group Voice Tracking enhancements in WO Automation for Radio…
May 10, 2023
Advanced TV advertising: Balancing addressability and reach
With the increasing risk of a major recession, increasing interest rates, and historic inflation, brands are scrutinizing ad spend more closely than ever. When it…
April 26, 2023
How WideOrbit is streamlining ad buying and selling processes: An interview with Brian Thoman, Managing Director of Marketplaces
In today’s rapidly evolving media landscape, streamlining the ad buying and selling process saves time and effort for both advertisers and broadcasters. Creating a low-friction…
March 27, 2023
Alternate audience measurement currencies, the Joint Industry Committee, and WideOrbit
For as long as we’ve been talking about linear and digital convergence, we have also been talking about the need for a common audience measurement…
March 8, 2023
Automate broadcast TV ad sales with WO Marketplace to improve offer quality, maximize yield
Increasing audience fragmentation and shrinking ad budgets are hallmarks of today’s TV advertising landscape. To remain competitive, broadcasters need sales tools to help them easily…