October 11, 2023

WO Digital Hub: Consolidated digital order management for publishers

WO Digital Hub is a consolidated digital order management platform for unifying digital ad sales, operations, execution, and finance across multiple properties and ad servers,…

September 29, 2023

Recap: WideOrbit Connect User Conference 2023

We had a great time at the 2023 WideOrbit Connect User Conference and hope you did as well. Here’s a quick recap of the conference…

Broadcast tv advertising myths

September 20, 2023

Myth vs. fact: Broadcast TV advertising and marketplace buying

Broadcast TV has long been proven to be the most effective medium for building brand awareness. It is also perceived as both difficult and expensive…

buying tv advertising

September 6, 2023

Five things marketers should know about buying TV advertising in an automated marketplace

For brands looking to scale their campaigns, there’s little question that broadcast TV remains one of the most effective channels. A TVB study found that…

Integration of Automation and Traffic systems

August 16, 2023

Customer Story: WUIS-NPR Illinois Streamlines Operations with WideOrbit

Seamless integration of radio automation and traffic systems saves time and money WUIS-NPR, the University of Illinois Springfield’s NPR radio station, is realizing improved efficiency…

August 9, 2023

What’s New in WO Network 2023

The latest release of WO Network, our flagship network ad sales and commercial operations platform, introduces key benefits to help cable and broadcast TV networks…