WideOrbit’s demand partner DataXu released details of strong results it achieved working in partnership with DWA Media on a targeted programmatic TV campaign for a major telco, driving eleven times greater digital customer engagement compared to traditionally-planned TV campaigns.
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“The integration of WideOrbit’s quality TV supply takes orchestrated cross-screen media buys to the next level,” said Marshall Wong, Tapad’s SVP of TV market development. “Marketers can now optimize TV campaigns within days instead of weeks. This also untethers them from buying against generic demographics like age and gender. By allowing brands to employ their own CRM or third-party data, we can move them much closer to audiences who will take action.”
“Integrating Tapad’s device graph with WideOrbit’s programmatic marketplace delivers enormous value to marketers looking to add TV to cross-device campaigns,” said Ian Ferreira, EVP of programmatic at WideOrbit. “Television still delivers the most efficient reach of any medium, and Tapad’s platform now allows marketers to purchase premium broadcast inventory that extends the power of cross-screen campaigns to TV with a single, unified solution.”
The University of Florida College of Journalism and Communications operates one of the busiest and most complex broadcasting operations in the country. In addition to its academic mission to educate the next generation of media professionals, it operates two television stations and five radio stations. Find out how WideOrbit’s WO Automation for Radio keeps every one of the College’s stations on air and sounding great
ADO assesses advertising commitments and Nielsen quarter-hour ratings with sophisticated algorithms to determine the optimal placement of every spot from millions of possible combinations. After running the spot, the software reports the financial benefit of using ADO to the network’s traffic and financial teams.
Radio Interchange is an automated solution for managing network and barter advertising at stations running WideOrbit’s widely-deployed WO Traffic platform and Counterpoint Software for log information and certificate of performance submission.
The integration of CoreBuy TV, CoreDirect and WO Programmatic TV produces the TV industry’s only programmatic direct response ad buying solution to automatically deliver offers from media buyers to broadcast TV station traffic systems for approval, execution and invoicing. The companies plan to add the capability to plan and purchase cable network inventory soon.
WideOrbit has introduced a new booking calendar in its WO Digital Hub digital order management system. The drag-and-drop graphical interface enables publishers to easily place, manage and invoice advertising sold into multiple digital properties.