WideOrbit Adds Booking Calendar to WO Digital Hub Ad Ops Platform

Simplifies ad placement across digital publications, formats and episodic content

SAN FRANCISCO, September 14, 2016 —  WideOrbit has introduced a new booking calendar in its WO Digital Hub digital order management system. The drag-and-drop graphical interface enables publishers to easily place, manage and invoice advertising sold into multiple digital properties.  

By presenting inventory and booking status in a graphical format, the WO Digital Hub booking calendar simplifies the process of managing ad placements across numerous media and formats, including web sites and episodic content like podcasts and print publications. The booking calendar lets users easily set ad placements and sponsorships by dragging-and-dropping reservations and bookings within a property, as well as from one edition to another.

“The launch of the WO Digital Hub booking calendar is consistent with our mission to make it easy to buy and sell advertising regardless of media type or ad format,” said Lars Jiborn, General Manager, WO Digital Hub at WideOrbit. “Our booking calendar is built to use the fluid requirements of digital publishing as a springboard for developing solutions that also fulfill the needs of media companies whose heritage is in episodic content like magazines.”

The booking calendar is included in the platform and available immediately to new and current WO Digital Hub customers.

WO Digital Hub and its new booking calendar will be demonstrated at major upcoming technology trade shows, including dmexco (September 14-16 in Cologne, Germany) and Folio: Show (November 1-2 in New York City).

 

  • About WideOrbit

    WideOrbit is the leading provider of advertising management technology for cable networks, local television stations and radio stations. More than 3,200 broadcasters and networks leverage WideOrbit solutions to streamline operations, maximize revenue from traditional, digital and programmatic channels and extend their business across distribution platforms. Our clients include Entercom Communications, Entravision Communications Corporation, Fox Sports, Gray Television, Inc., Meredith Corporation, NBCUniversal, The E.W. Scripps Co. and Tribune Media. WideOrbit is headquartered in San Francisco with offices across the United States as well as in London, Paris and Gothenburg, Sweden.

 

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