Our ROI tool will help you make the right choice!For Immediate Release
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Kimberly Caulfield
Director of Marketing Communications
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kcaulfield@wideorbit.com
WideOrbit Expands International Footprint with the Addition of
Don Durand
San Francisco, August 19, 2008 – WideOrbit Inc. is pleased to formally announce that Don Durand has joined the company as Director of Program Management and International Sales. With steady, solid growth and an ever increasing global customer base, WideOrbit is continuing to invest in International operations and infrastructure, as well as building fully integrated Program Management functionality.
WideOrbit drives the business of Advertising by providing Sales, Traffic and Billing software solutions for the global media industry. WideOrbit’s core software product, WO Traffic, manages more than $11 Billion dollars in advertising revenue and is currently implemented by more than 1,100 television stations, radio stations, and cable networks, as well as managing advertising for movie theaters, mobile devices, and digital display networks.
Don brings to WideOrbit almost 20 years of ad sales and trafficking experience in the broadcast industry. Most recently, he held the position of Director of Business Development at Pilat Media where he was responsible for managing the global pre-sales team, market and business analysis, and overall product strategy. Prior to Pilat, Don was the Manager of International Business Development at Columbine JDS/Encoda Systems (now Harris/Broadcast Communications).
In his new role with WideOrbit, Don will manage WideOrbit’s Program Management and integration efforts as well as sales teams in Europe and India where WideOrbit is aggressively expanding in these, and other international territories.
"Since WideOrbit came on the scene 9 years ago, their name has been synonymous with technological advancement and excellence. They have earned their place as one of the leading providers of sales, traffic and billing software. I’m excited to now be a part of the team and help media companies worldwide see the advantages in WideOrbit’s software solutions," says Don Durand.
"For the past several years, WideOrbit has experienced explosive growth internationally. Customers like Adlabs Radio in India, Ajman Independent Studios in Dubai , Astral Radio in Montreal, Corus Television and Radio Canada, Mexicanal and the Toronto Maple Leafs and Raptors Network have contributed to our international expansion. We have known Don Durand for many years and always thought highly of him. By hiring Don, we’re positioning ourselves to continue with our geographic expansion, while also providing Program Management functionality to better deliver an end-to-end solution for our customers," stated Eric Mathewson, Founder and CEO of WideOrbit.
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About WideOrbit
WideOrbit provides advertising infrastructure that empowers media companies anywhere in the world to improve yield management and maximize advertising revenue. WideOrbit delivers flexible software solutions that address the needs of a wide range of advertising mediums today and in the future. WideOrbit simplifies and automates the sales, traffic and billing of advertising with proven software solutions and delivers to customers unprecedented control and visibility into their advertising inventory across a variety of ad mediums.
WideOrbit manages the advertising sales process for television stations, radio stations, cable networks, cable interconnects, mobile video, movie theaters and digital display networks. WideOrbit’s client list includes: NBC, Telemundo, Hearst-Argyle Television, Gannett, Meredith Corporation, Madison Square Garden, Transit TV, Scripps Television Group, and Qualcomm/MediaFlo.
WideOrbit was founded in 1999 and has offices in San Francisco, Seattle, Denver and London, England.
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