Our ROI tool will help you make the right choice!For Immediate Release
WideOrbit contact:
Kimberly Caulfield
Director of Marketing Communications
+1.720.224.9184
kcaulfield@wideorbit.com
WideOrbit Announces New Suite of Products for Media Sales Professionals
WO AccountPro Provides Comprehensive Customer Relationship
and Sales Management; Real-Time Integration with
WO Traffic for Seamless Operations
(LAS VEGAS, April 11, 2008 ) –WideOrbit Inc. today announced a next-generation suite of products designed from the ground up to meet the specific needs of media industry sales professionals. WO AccountPro is an entirely web-based application that provides contact management, customer information, sales manager dashboards, reports, account history, and other key information for account reps and sales managers. WO AccountPro is tightly integrated with WO Traffic, providing two-way real time information exchange and transaction updates. WO AccountPro is the foundation for the entire suite of WideOrbit sales solutions, providing a single system that addresses all the needs of media sales professionals.
WideOrbit drives the business of Advertising by providing Sales, Traffic and Billing software solutions for the global media industry. WideOrbit’s core software product,WO Traffic, manages more than $11 Billion dollars in advertising revenue and is currently implemented by more than 1,000 television stations, radio stations, and cable networks, as well as managing advertising for movie theaters, mobile devices, and digital display networks.
WO AccountPro provides capabilities developed specifically for media industry sales professionals. For example:
- Reports to Measure Pending, Active, and Historical Revenue Data to track buying trends to help grow business.
- Account Management Tools- A flexible tool to make changes to existing accounts and analyze ‘what if’ scenarios for account/territory planning.
- Budget and Forecasting- Data integrates with WO Traffic to measure pending, active, and historical business by sales rep, station, and corporate group.
- Integration- with Microsoft Outlook for appointments and email.
WO AccountPro provides a seamless two-way integration with WO Traffic. Sales reps can, for example, useWO AccountPro to access and update Advertiser, Agency, and Buyer information from WO Traffic. The result is a powerful, yet easy-to-use sales system for busy sales reps.
WideOrbit is also previewing two additional products at NAB: WO SalesPro for avails/proposals and research, and WO YieldPro for price/revenue optimization. WO SalesPro manages the complete process for research and proposal writing. WO YieldPro is an innovative product designed to help sales managers maximize spot rates and optimize yield for available inventory.
“WideOrbit has always excelled by identifying gaps in the market, then developing innovative solutions for our clients. The market is ready for a single solution designed specifically for sales people that addresses all sales needs, and is tightly integrated with the traffic system,” says Eric R. Mathewson, Founder and CEO of WideOrbit.
WO AccountPro is scheduled for release at the end of next quarter, with the additional two modules, WO SalesPro and WO YieldPro, available in Q4.
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About WideOrbit
WideOrbit provides advertising infrastructure that empowers media companies anywhere in the world to improve yield management and maximize advertising revenue. WideOrbit delivers flexible software solutions that address the needs of a wide range of advertising mediums today and in the future. WideOrbit simplifies and automates the sales, traffic and billing of advertising with proven software solutions and delivers to customers unprecedented control and visibility into their advertising inventory across a variety of ad mediums.
WideOrbit manages the advertising sales process for television stations, radio stations, cable networks, cable interconnects, mobile video, movie theaters and digital display networks. WideOrbit’s client list includes: NBC, Telemundo, Hearst-Argyle Television, Gannett, Meredith Corporation, Madison Square Garden, Transit TV, Scripps Television Group, and Qualcomm/MediaFlo.
WideOrbit was founded in 1999 and has offices in San Francisco, Seattle, Denver and London, England.
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