Our ROI tool will help you make the right choice!For Immediate Release
Florical contact:
Kim McKnight
Creative & Technical Services Manager
+1.352.372.8326
kim.mcknight@florical.com
NAB 2008 Booth SU6820
WideOrbit contact:
Kimberly Caulfield
Director of Marketing Communications
+1.720.224.9184
kcaulfield@wideorbit.com
NAB 2008 Booth N8214
Florical Automation & WideOrbit Traffic in BXF Harmony
Bi-directional dynamic live log capability now available between WideOrbit’s WO Traffic & Florical’s AirBoss
(Gainesville, FL & San Francisco, CA - April 08, 2008) – Florical Systems and WideOrbit announced today and will show at NAB 2008 a real-time interface providing live log capability between the two companies’ flagship automation and traffic products, AirBoss and WO Traffic. This long awaited interface is now a reality through the companies’ mutual implementation of the new SMPTE 2021 Standard—a protocol also known as BXF (Broadcast eXchange Format).
This secure Web Service-based bi-directional live log capability allows AirBoss to send As-Run log data to WO Traffic as events air and, conversely, for WO Traffic to submit changes to a playlist airing in AirBoss.
A key component of live logs is the immediate notification of as run details to WO Traffic by AirBoss using BXF. When, for example, AirBoss detects a commercial not airing correctly the traffic user can immediately create a same-day makegood. The user will schedule the makegood to replace an unaired event in WO Traffic and the update is immediately translated into a corresponding change in the AirBoss playlist. This ability to do same day makegoods can immediately impact the broadcaster’s bottom line.
In addition, same day events which have not yet aired may be altered in WO Traffic and also be immediately reflected in AirBoss. A key example of this is the need to air a different version of a political ad. In this case the WO Traffic user may change the scheduled House Number and AirBoss will air the new version. No manual changes are required in master control and no write-ins applied in reconciliation.
Both companies have embraced the emerging industry standard of BXF, which will supplant a large number of proprietary interfaces to the benefit of both broadcasters and vendors.
More information is available about Florical Systems and WideOrbit products at the companies’ respective Websites: www.florical.com & www.wideorbit.com.
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About Florical Systems
Florical Systems produces television automation and management systems for ftp and satellite asset acquisition, media asset management and on-air broadcast automation for single and multi-channel systems. Florical pioneered ShareCasting since its first on-air deployment in 1995 and is again pioneering with HybridCasting which cost effectively shares broadcast responsibilities dynamically in a multi-channel environment. Florical’s customer base includes high profile cable networks, network owned and operated stations, individual network affiliate stations, PBS stations and more. For more information on Florical broadcast automation products, visit www.florical.com, email sales@florical.com or call Tel.352.372.8326.
About WideOrbit
WideOrbit provides advertising infrastructure that empowers media companies anywhere in the world to improve yield management and maximize advertising revenue. WideOrbit delivers flexible software solutions that address the needs of a wide range of advertising mediums today and in the future. WideOrbit simplifies and automates the sales, traffic and billing of advertising with proven software solutions and delivers to customers unprecedented control and visibility into their advertising inventory across a variety of ad mediums.
WideOrbit manages the advertising sales process for television stations, radio stations, cable networks, cable interconnects, mobile video, movie theaters and digital display networks. WideOrbit’s client list includes: NBC, Telemundo, Hearst-Argyle Television, Gannett, Meredith Corporation, Madison Square Garden, Transit TV, Scripps Television Group, and Qualcomm/MediaFlo.
WideOrbit was founded in 1999 and has offices in San Francisco, Seattle, Denver and London, England.
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