Our ROI tool will help you make the right choice!For Immediate Release
Press Inquiries:
Kimberly Caulfield
Director of Marketing Communications
+1.720.224.9184
kcaulfield@wideorbit.com
Press Contact, BIG 92.7 FM:
Sr. Manager, Corporate Communications BIG 92.7 FM
401, 4th Floor, Infiniti Mall
Link Road, Oshiwara,
Andheri (W), Mumbai 400 053
Mobile: +91 9322198940
Direct:
91 2230689366
cheryl_waldiya@big927fm.com
BIG 92.7 FM MAKES WAVES IN RADIO, UTILIZING WIDEORBIT
(San Francisco, CA, June 6, 2007) – BIG 92.7 FM, India’s Biggest Private FM Network and a subsidiary of Adlabs Films Ltd. has chosen WO Traffic for Radio, WideOrbit’s Sales, Traffic and Billing software to be installed in each of its Radio Stations.
WideOrbit, the largest provider of Sales, Traffic and Billing software solutions for the media industry in North America and growing worldwide, is currently implemented by more than 760 television stations, radio stations, cable networks, movie theaters, mobile, and digital displays. WO Traffic, the foundation for WO Traffic for Radio, is installed in more stations and networks than any other available advertising software system.
When installs are complete, BIG 92.7 FM will be in 45 cities and reach approximately 1,000 towns and 50,000 villages making the proposed network the largest ever in India. Radio has the highest and fastest growth in India today and BIG 92.7FM is positioning to capture the majority of the market share.
BIG FM recognizes WO Traffic for Radio as the premier product that can meet their high standards and accomplish their needs with their flagship BIG FM stations and as they add future frequencies.
“We looked at solutions offered by companies in both Europe and the US. WideOrbit’s system by far made the most sense. Their one system provides us with the information we need to continue to grow this network and those we intend to add in the future. Implementation and training have been smooth and successful. We are pleased to have partnered with WideOrbit,” says Soumen Choudhury, Chief Technical Officer, BIG 92.7 FM.
“The more homework a company does before choosing its Sales, Traffic and Billing software, the more WideOrbit is the product of choice. That’s one of several reasons we have risen to become the largest provider of advertising software in the US and the value of choosing WideOrbit is becoming evident worldwide as highly respected companies, such as BIG FM, choose our product,” states Eric Mathewson, CEO of WideOrbit.
In addition to the quality of WO Traffic for Radio, BIG FM was impressed with the fact that WideOrbit has operated a customer support and quality assurance office out of Chennai for the past 3 years. This allows for WideOrbit customers in India to receive immediate help with questions and receive the same quality of service WideOrbit prides itself on in the US.
WideOrbit will be attending the FM Radio Expo at the Bombay Exhibition Center in Mumbai from 7-9 June. Please visit us at booth E13.
To arrange an appointment to see a demonstration of WideOrbit software at the Expo or for another time, please contact Mike Zinsmeister, Director of Sales for WideOrbit, at (404) 378-3381 or mzinsmeister@wideorbit.com in the USA or Neil Hamilton, Director of European Operations at 44 (0)20 8569 9912 or nhamilton@wideorbit.com.
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About BIG FM
BIG 92.7 FM is part of Adlabs Films. Ltd. The Station is poised to create history with it’s pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company plans to take FM radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment. The Station promises not only to entertain but to inform and empower the listener with utilities that one may take for granted. In addition to the utilities, the Station has a stunning array of RJ’s who will be the voice and personality of the channel. The RJ’s have been selected after a careful and selective nationwide hunt. With an investment of Rs. 400 crore dedicated to Transmission Equipment, Infrastructure and licensing, the proposed network will be the largest ever. BIG 92.7 FM will bring to you 24x7 unique entertainment from a highly advanced and state-of-the-art radio broadcast technology via transmitters with web based remote management capability, hot swappable power supply and power amplifier with controller card redundancy. BIG 92.7 FM is the next BIG thing on Radio. Big is beautiful! BIG is better! And now its here!! BIG 92.7 FM. Suno. Sunao. Life Banao. For further information, log onto www.big927fm.com or sms to 5454
About WideOrbit
WideOrbit is the largest Traffic, Sales and Billing software in North America and is growing rapidly globally. WideOrbit manages the advertising sales process for television stations, radio stations, cable networks, cable interconnects, mobile video, movie theatres and digital display networks.
WideOrbit’s solutions help maximize revenue and enhance operational efficiencies. The company's core WO Traffic software is a scalable, modern, Windows-based solution that provides a complete workflow in the management of advertising infrastructure from the acceptance of an advertising order to the receipt of an invoice. WO Traffic provides centralized management of traffic and reporting from one location for multi-station groups, and tracks market history and conditions to help clients make the most appropriate pricing decisions. WO Traffic also offers revolutionary, patent pending, inventory and yield management tools. WideOrbit’s client list includes: Hearst-Argyle Television, Gannett, The New York Times, NBC, Telemundo, Meredith Corporation, Madison Square Garden, Transit TV, Scripps Television Group, and Qualcomm/MediaFlo.
WideOrbit was founded in 1999 and has offices in San Francisco, Seattle, Denver and London, England.
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