Our ROI tool will help you make the right choice!For Immediate Release
Press Inquiries:
Kimberly Caulfield
Director of Marketing Communications
+1.720.224.9184
kcaulfield@wideorbit.com
NBC and Telemundo Choose WideOrbit’s WO Traffic Advertising Infrastructure Software
(San Francisco, CA April 13, 2007) – NBCU has chosen WideOrbit’s WO Traffic to replace its current Traffic, Sales and Billing systems. WO Traffic will be installed over the next year at all the NBC and Telemundo owned stations.
WideOrbit, the leading Sales, Traffic and Billing software solution for the media industry in North America and growing worldwide, is currently implemented by 750+ television stations, radio stations, cable networks, movie theaters, mobile, and digital displays. WO Traffic is the largest installed TV Sales, Traffic and Billing system in North America.
“NBCU is working hard to reposition our backbone advertising systems for the future,” states Kurt Rao, Vice President, Ad Sales & Fulfillment Systems at NBC Universal. “We are looking forward to the installation of WideOrbit at our owned stations.”
“We are thrilled NBCU Telemundo has chosen WideOrbit,” said Eric Mathewson, Founder and CEO of WideOrbit. “NBCU is joining a long list of industry leading Broadcasters in adopting the WideOrbit advertising infrastructure platform.
To arrange an appointment to see a demonstration of WideOrbit software, please contact Mike Zinsmeister, Director of Sales for WideOrbit, at (404) 378-3381 or mzinsmeister@wideorbit.com.
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About WideOrbit
WideOrbit is the largest Traffic, Sales and Billing software in North America and is growing rapidly globally. WideOrbit manages the advertising sales process for television stations, radio stations, cable networks, cable interconnects, mobile video, movie theatres and digital display networks.
WideOrbit’s solutions help maximize revenue and enhance operational efficiencies. The company's core WO Traffic software is a scalable, modern, Windows-based solution that provides a complete workflow in the management of advertising infrastructure from the acceptance of an advertising order to the receipt of an invoice. WO Traffic provides centralized management of traffic and reporting from one location for multi-station groups, and tracks market history and conditions to help clients make the most appropriate pricing decisions. WO Traffic also offers revolutionary, patent pending, inventory and yield management tools. WideOrbit’s client list includes: Hearst-Argyle Television, Gannett, The New York Times, NBC, Telemundo, Meredith Corporation, Madison Square Garden, Transit TV, Scripps Television Group, and Qualcomm/MediaFlo.
WideOrbit was founded in 1999 and has offices in San Francisco, Seattle, Denver and London, England.
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