Our ROI tool will help you make the right choice!For Immediate Release
Press Inquiries:
Kimberly Caulfield
Director of Marketing Communications
+1.720.224.9184
kcaulfield@wideorbit.com
Amazing Growth: WideOrbit installs its 500th station
(San Francisco, CA August 14, 2006) – WideOrbit Inc. is pleased to announce that its industry leading Research, Proposer, Sales, Traffic and Billing software solution has been installed in more than 500 television stations, radio stations and cable networks.
Four years ago, WO Traffic was installed in seven Television stations.
Today, there are now more than 500 stations and cable networks relying upon WideOrbit’s WO Traffic as their trusted and secure backbone advertising infrastructure system.
WideOrbit has more television stations installed using the WO Traffic software platform than any traffic software competitor in the US or North America.
More than 90 broadcast groups have selected WideOrbit for all or a portion of their stations or networks.
“It took WideOrbit 37 months to grow from 1 station to 100 stations, and just 5 months to grow from 400 stations to more than 500. We are extremely proud of the entire WideOrbit team who has demonstrated excellence in the delivery and support of WideOrbit systems. We have consistently been winning more than 80% of the available expiring traffic system contracts and look forward to continuing this winning momentum,” said Eric Mathewson, Founder and CEO of WideOrbit. “We are especially pleased to see the strong positive response from Radio broadcasters to the WideOrbit software platform, and we look forward to Radio being a significant driver of WideOrbit’s growth,” Mathewson added.
“We continue to work extremely hard to keep each and every WideOrbit client happy using our systems,” said Nathan Gans, Chief Operating Officer of WideOrbit. “Our support teams work 24 hours a day, 7 days a week, 365 days a year to keep WideOrbit clients happy and productive.”
WO Traffic provides broadcast television professionals with patent-pending inventory management and pricing tools as well as centralized reporting features. It has been demonstrated that WO Traffic helps stations decrease their operating costs, increase revenue, and improve station efficiency. WO Traffic includes such features as advertiser profiles, station blueprints, market blueprints, User friendly revenue reports, and accounting management tools. These unique tools have been automated within the WideOrbit software offerings to provide sales and management personnel with real-time market information, allowing them to make better sales decisions.
To arrange an appointment to see a demonstration of WideOrbit software, please contact Mike Zinsmeister, Director of Sales for WideOrbit, at (404) 378-3381 or mzinsmeister@wideorbit.com.
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About WideOrbit
WideOrbit is the largest Traffic, Sales and Billing software in North America and is growing rapidly globally. WideOrbit manages the advertising sales process for television stations, radio stations, cable networks, cable interconnects, mobile video, movie theatres and digital display networks.
WideOrbit’s solutions help maximize revenue and enhance operational efficiencies. The company's core WO Traffic software is a scalable, modern, Windows-based solution that provides a complete workflow in the management of advertising infrastructure from the acceptance of an advertising order to the receipt of an invoice. WO Traffic provides centralized management of traffic and reporting from one location for multi-station groups, and tracks market history and conditions to help clients make the most appropriate pricing decisions. WO Traffic also offers revolutionary, patent pending, inventory and yield management tools. WideOrbit’s client list includes: Hearst-Argyle Television, Gannett, The New York Times, NBC, Telemundo, Meredith Corporation, Madison Square Garden, Transit TV, Scripps Television Group, and Qualcomm/MediaFlo.
WideOrbit was founded in 1999 and has offices in San Francisco, Seattle, Denver and London, England.
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