For Immediate Release
Press Inquiries:
Kimberly Caulfield
Director of Marketing Communications
+1.720.224.9184
kcaulfield@wideorbit.com
WideOrbit starts European Operations, opens London Office
(San Francisco, CA) September 6, 2005 – WideOrbit Inc. is pleased to announce that it will be opening a London, UK office to market WideOrbit software solutions to Television, Radio, Satellite and Cable groups throughout Europe and the Middle East.
WideOrbit is a media software company focused on Traffic, Sales and Billing for the broadcast and cable industry. WideOrbit has been the fastest growing Traffic software provider in North America for several years and currently has more than 300 installations of its core WO Traffic software installed throughout the United States, Canada and the Middle East.
WideOrbit’s initial international expansion into Europe will be followed by additional International office openings in South America and Asia. WideOrbit has proven itself as the leader of broadcast management information software in North America and is responding to demand from customers internationally. WideOrbit’s core product WO Traffic provides many features requested by international media companies, but not efficiently delivered by existing software solution vendors. These features include:
- Multi-channel, multi-location on a single database
- Real time inventory and sales data
- A+ Accountability Built In - Automated notification and approval of makegoods, rejected spots, expired/inactive material, formats and accounts
- Electronic order entry and invoicing
- Microsoft SQL database with full cluster architecture
- Two terminals or 800+ Users
- System scheduled bookends, piggybacks and billboard credits automatically place and move together
- Drag and drop spot movement
- Analog or HD channel optimized spot placer.
- Secure remote access by Users from home or while traveling via secure public internet
- Maintenance and upgrades managed by WideOrbit
- Shared program formats across multiple stations
- Optimized workflow to mass place and displace spots with pre-empt, makegood and credit capability.
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About WideOrbit
WideOrbit is the largest Traffic, Sales and Billing software in North America and is growing rapidly globally. WideOrbit manages the advertising sales process for television stations, radio stations, cable networks, cable interconnects, mobile video, movie theatres and digital display networks.
WideOrbit’s solutions help maximize revenue and enhance operational efficiencies. The company's core WO Traffic software is a scalable, modern, Windows-based solution that provides a complete workflow in the management of advertising infrastructure from the acceptance of an advertising order to the receipt of an invoice. WO Traffic provides centralized management of traffic and reporting from one location for multi-station groups, and tracks market history and conditions to help clients make the most appropriate pricing decisions. WO Traffic also offers revolutionary, patent pending, inventory and yield management tools. WideOrbit’s client list includes: Hearst-Argyle Television, Gannett, The New York Times, NBC, Telemundo, Meredith Corporation, Madison Square Garden, Transit TV, Scripps Television Group, and Qualcomm/MediaFlo.
WideOrbit was founded in 1999 and has offices in San Francisco, Seattle, Denver and London, England.
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