Our ROI tool will help you make the right choice!For Immediate Release
Press Inquiries:
Kimberly Caulfield
Director of Marketing Communications
+1.720.224.9184
kcaulfield@wideorbit.com
WideOrbit installs more than 100 television station and cable networks with WO Traffic, multi-channel, multi-station, traffic, sales and billing software.
(San Francisco, CA) May 9, 2004 – WideOrbit Inc. is pleased to announce that its’ groundbreaking Traffic, Sales and Billing solution has been installed in more than 100 television stations and cable networks. Two years ago, in April 2002, WO Traffic was installed in four television stations.
There are now 103 stations and cable networks relying upon WideOrbit’s WO Traffic as their trusted, backbone financial management system. More than 30 television station groups have selected WideOrbit for either all or a portion of their television stations. These groups include (listed approximately in order of installation): Lilly Broadcasting, The New York Times, Entravision, Acme Communications, Midwest Television, Desert Television, The McGraw Hill Companies, New England Sports Network, Meredith Corporation, Liberty Corporation, Comcast Sports Southeast, University of Missouri, Wray Broadcasting, News-Press Gazette, California Music Channel, Thunder Bay Broadcasting, Journal Broadcast Group, Roberts Broadcasting, Daystar Television Network, Communications Corporation of America, Tribune, Larry H. Miller Group, Hearst-Argyle Television, Victoria Broadcasting, LeSea Broadcasting, New Vision Group and Shurz Communications.
During the past two years, 103 television stations and cable networks have installed WideOrbit that formerly operated competing traffic solutions. These include 79 stations that formerly operated traffic solutions offered by Encoda Systems, 17 that formerly operated traffic solutions offered by VCI (Video Communications, Inc.) and 1 station that formerly operated traffic solutions offered by OSI (Optimal Solutions Inc.) WideOrbit has also been installed in several start-up operations and a few manual systems. No station or network has ever pulled a system installed by WideOrbit. “More than 100 stations and cable networks have followed the lead of WENY-ABC-TV, WTKR-CBS-TV, XETV-FOX-TV, and KWBP-WB-TV that were installed prior to April 2002,” said Eric Mathewson, Founder and CEO of WideOrbit. Mathewson further stated,”It is a tremendous credit to the vision of our clients and the entire WideOrbit employee team that has installed 99 stations and cable networks in the past twenty-four months. It has been very rewarding to see the positive impact that WideOrbit has had on our client stations and users.” “Our early clients had the foresight and patience to help WideOrbit author and build the traffic, sales and billing system that is being installed today,” said Bruce Roberts, President of WideOrbit. “We are very encouraged by the enthusiastic comments by our WideOrbit Users and how our software is helping our clients make better decisions on how to operate and price their stations and networks.” WO Traffic provides broadcast television professionals with a patent pending inventory management and pricing tools as well as centralized reporting features. It has been demonstrated that WO Traffic helps stations decrease their operating costs, increase revenue, and improve station efficiency. WO Traffic includes such features as advertiser profiles, station blueprints, market blueprints, User friendly revenue reports, and accounting management Tools. These unique tools have been automated within the WideOrbit software offerings to provide sales and management personnel with real-time, market information, allowing them to make better sales decisions.
WideOrbit will be demonstrating WO Traffic 4.0 and WO Sales+, WideOrbit’s new research-proposal software at NAB in Las Vegas. The NAB Las Vegas demonstrations will be held in a private suite at the Bellagio. To arrange an appointment to see a demonstration, please contact Bruce Roberts, President of WideOrbit at 415 675 6721 or broberts@wideorbit.com
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About WideOrbit
WideOrbit is the largest Traffic, Sales and Billing software in North America and is growing rapidly globally. WideOrbit manages the advertising sales process for television stations, radio stations, cable networks, cable interconnects, mobile video, movie theatres and digital display networks.
WideOrbit’s solutions help maximize revenue and enhance operational efficiencies. The company's core WO Traffic software is a scalable, modern, Windows-based solution that provides a complete workflow in the management of advertising infrastructure from the acceptance of an advertising order to the receipt of an invoice. WO Traffic provides centralized management of traffic and reporting from one location for multi-station groups, and tracks market history and conditions to help clients make the most appropriate pricing decisions. WO Traffic also offers revolutionary, patent pending, inventory and yield management tools. WideOrbit’s client list includes: Hearst-Argyle Television, Gannett, The New York Times, NBC, Telemundo, Meredith Corporation, Madison Square Garden, Transit TV, Scripps Television Group, and Qualcomm/MediaFlo.
WideOrbit was founded in 1999 and has offices in San Francisco, Seattle, Denver and London, England.
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