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WideOrbit announces official release of WO Traffic 4.0, multi-channel, multi-station, traffic, sales and billing software
(San Francisco, CA) May 8, 2003 – WideOrbit Inc. is pleased to announce the official release of WO Traffic 4.0; multi-channel, multi-station, traffic, sales and billing software system.
More than 70 broadcast television stations including stations owned by The New York Times, McGraw-Hill and Liberty Corporation are already running the newest version of WO Traffic, enjoying the increased workflow and speed efficiencies of WideOrbit’s latest software product. This improved version of WO Traffic will be rolled out to another 30+ stations and cable networks within the next month.
WideOrbit’s WO Traffic version 4.0 allows broadcasters increased speed and feature enhancements over previous versions of WO Traffic. The speed of WO Traffic 4.0 is statistically more than 9 times faster in core workflow areas than previous versions of WO Traffic. The response from early users of WO Traffic 4.0 has been very enthusiastic. Deborah Frazier, Traffic Manager at WTKR-CBS-TV in Norfolk, Virginia stated: "WideOrbit has hit a grand-slam with 4.0. Overall speed in areas targeted, has been increased by more than 10x.” Frazier stated further, ”With the increased number of features, the maturity of the 4.0 WideOrbit product is decades beyond the short number of life years of the company.
WideOrbit's willingness to meet the needs of the end user and broadcast group requirements is amazing." Glennis Crowell, Traffic Manager at WLOX-ABC-TV in Biloxi, Mississippi stated: "We love the new enhancements and the much improved speed of WO Traffic 4.0. It's wonderful working with a company that puts client needs at the top of their priority list." Crowell further stated: "It is a pleasure talking with your customer support staff. It is such a change from what we experienced with our past Traffic system provider" Like previous versions of WO Traffic, broadcasters and cable networks can operate in a variety of architectures to maximize operational efficiencies. Broadcasters can operate hubs, centralize databases for real-time group reporting, operate duopolies without incremental traffic and support staffing, or efficiently operate a single, stand-alone broadcast station; all using WO Traffic 4.0. WO Traffic 4.0 also enables up to 99 HDTV channels, or cable channels, or remote feeds, per station on a group multi-station database.
WO Traffic provides broadcast television professionals with patent pending inventory management and pricing tools as well as centralized reporting features. It has been demonstrated that WO Traffic helps stations decrease their operating costs, increase revenue, and improve station efficiency. WO Traffic includes such features as advertiser profiles, station blueprints, market blueprints, user friendly revenue reports, and accounting management tools. These unique tools have been automated within the WideOrbit software offerings to provide sales and management personnel with real-time, market information, allowing them to make better sales decisions.
More than $2MM was invested in the upgrade of WO Traffic 4.0 in addition to more than $15MM that was previously invested in the core WO Traffic product. WideOrbit will continue to make similar investments on an on-going basis to keep WO Traffic the best traffic, sales and billing system available to broadcasters and cable networks. WideOrbit Founder and CEO, Eric Mathewson stated, “We are very pleased by our client response regarding WO Traffic’s most recent release. WideOrbit has always had an obsessive focus on the quality of the user experience with our products, which is being demonstrated by our 4.0 release. In developing WO Traffic 4.0, we extensively polled our Users for the most desired features and rapidly built them into our existing application. We will continue to invest in our core WO Traffic product to further the lead WideOrbit has over our competition. The media industry has long deserved better software, we are glad to make a contribution with our latest version of WO Traffic.” WideOrbit President, Bruce Roberts stated, “WO Traffic 4.0 is targeted at both large centralized groups as well as stand-alone stations. With the increased speed of WO Traffic 4.0, WideOrbit Users will have substantially increased ability to use processor intensive functions to manage their inventory and maximize the profitability of both stations and station groups.” WideOrbit will be demonstrating WO Traffic 4.0 and WO Sales+, WideOrbit’s new research-proposal software at NAB in Las Vegas. The NAB Las Vegas demonstrations will be held in a private suite at the Bellagio. To arrange an appointment to see a demonstration, please contact Bruce Roberts, President of WideOrbit at 415 675 6721 or broberts@wideorbit.com.
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About WideOrbit
WideOrbit is the largest Traffic, Sales and Billing software in North America and is growing rapidly globally. WideOrbit manages the advertising sales process for television stations, radio stations, cable networks, cable interconnects, mobile video, movie theatres and digital display networks.
WideOrbit’s solutions help maximize revenue and enhance operational efficiencies. The company's core WO Traffic software is a scalable, modern, Windows-based solution that provides a complete workflow in the management of advertising infrastructure from the acceptance of an advertising order to the receipt of an invoice. WO Traffic provides centralized management of traffic and reporting from one location for multi-station groups, and tracks market history and conditions to help clients make the most appropriate pricing decisions. WO Traffic also offers revolutionary, patent pending, inventory and yield management tools. WideOrbit’s client list includes: Hearst-Argyle Television, Gannett, The New York Times, NBC, Telemundo, Meredith Corporation, Madison Square Garden, Transit TV, Scripps Television Group, and Qualcomm/MediaFlo.
WideOrbit was founded in 1999 and has offices in San Francisco, Seattle, Denver and London, England.
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