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For Immediate Release

Press Inquiries:
Kimberly Caulfield
Director of Marketing Communications
+1.720.224.9184
kcaulfield@wideorbit.com

Bruce Stein, Former Director of Sales at McGraw Hill Broadcasting, joins WideOrbit

(San Francisco, CA March 31, 2003) – WideOrbit, Inc. is pleased to announce that Bruce Stein, former Director of Sales at McGraw Hill Broadcasting has joined WideOrbit as Director of Professional Services. WideOrbit is a media software company focused on Traffic, Sales and Billing for the broadcast industry.

Bruce Stein, as Director of Sales at McGraw Hill Broadcasting, was responsible for all sales related activity at the McGraw Hill Broadcasting stations group. McGraw Hill has installed WideOrbit software throughout their station group. Stein is a 27 year veteran of the broadcasting industry, formerly working at Storer Communications broadcasting group in addition to KUSI owned by Texas Broadcasting.

At WideOrbit, Stein will be responsible for all Sales related Professional Services and Training, reporting directly to Bruce Roberts, President of WideOrbit.

“Broadcasters have needed better software for a long time,” stated Stein. “After reviewing the various options available to broadcasters while I was at McGraw, and seeing how far ahead WideOrbit was compared to other software vendors, I was extremely pleased to be able to join WideOrbit and help the broadcast industry better manage their sales operations.” Stein further stated, “WideOrbit has developed a phenomenal product that can make a big impact on a station’s sales operations.”

WideOrbit Founder and CEO, Eric Mathewson, states, “In the last year, WideOrbit has been selected by more than 60 broadcast television stations and cable networks, We are very excited to have Bruce Stein join our team to help our station clients optimize their revenue and sales operations. Bruce has deep experience in broadcasting, holding positions as an AE, LSM, NSM, GSM and Director of Sales. He has the credibility and experience to help our customers leverage WideOrbit’s positive impact that we are seeing on station operations.”

“Bruce Stein is a well known entity in the broadcasting community, said Bruce Roberts, President of WideOrbit. “We are gratified to attract a person of his caliber. With Bruce’s 27 years of station experience, we now have employees at WideOrbit with more than 250 years of direct station experience.” “As we have stated in the past, WideOrbit software has been developed by Broadcasters for Broadcasters,” said Roberts.

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About WideOrbit

WideOrbit is the largest Traffic, Sales and Billing software in North America and is growing rapidly globally. WideOrbit manages the advertising sales process for television stations, radio stations, cable networks, cable interconnects, mobile video, movie theatres and digital display networks. 

WideOrbit’s solutions help maximize revenue and enhance operational efficiencies.  The company's core WO Traffic software is a scalable, modern, Windows-based solution that provides a complete workflow in the management of advertising infrastructure from the acceptance of an advertising order to the receipt of an invoice.  WO Traffic provides centralized management of traffic and reporting from one location for multi-station groups, and tracks market history and conditions to help clients make the most appropriate pricing decisions. WO Traffic also offers revolutionary, patent pending, inventory and yield management tools.  WideOrbit’s client list includes: Hearst-Argyle Television, Gannett, The New York Times, NBC, Telemundo, Meredith Corporation, Madison Square Garden, Transit TV, Scripps Television Group, and Qualcomm/MediaFlo.

WideOrbit was founded in 1999 and has offices in San Francisco, Seattle, Denver and London, England.

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