Our ROI tool will help you make the right choice!For Immediate Release
Press Inquiries:
Kimberly Caulfield
Director of Marketing Communications
+1.720.224.9184
kcaulfield@wideorbit.com
WideOrbit announces official release of WO Traffic, multi-channel, multi-station, traffic, sales and billing software
(San Francisco, CA) March 24, 2003 – WideOrbit,Inc. is pleased to announce the official release of WO Traffic 3.2, multi-channel, multi-station, Television Traffic, Sales and Billing software system. More than 20 broadcast television stations including stations owned by Liberty Corporation, McGraw Hill, Meredith and the New York Times are already running the newest version of WO Traffic, enjoying the workflow efficiencies of WideOrbit's state of the art system. Another 35 stations and two cable networks have signed contracts and are scheduled for installation this year.
WideOrbit is a media software company focused on Traffic, Sales and Billing for the broadcast and cable industry.
WideOrbit's WO Traffic version 3.2 allows broadcasters to operate in a variety of architectures to maximize operational efficiencies. Broadcasters can operate hubs, centralize databases for real-time group reporting, operate duopolies without incremental traffic and support staffing, or efficiently operate a single, stand-alone broadcast station; all using WO Traffic 3.2. WO Traffic 3.2 also enables up to 99 HDTV channels, or cable channels, or remote feeds, per station on a group multi-station database.
WO Traffic provides broadcast television professionals with a patent pending inventory management and pricing tools as well as centralized reporting features. It has been shown that WO Traffic helps stations decrease their operating costs, increase revenue, and improve station efficiency. WO Traffic includes such features as Advertiser Profiles, Station Blueprints, Market Blueprints, User Friendly Revenue Reports, and Accounting Management Tools. These unique tools have been automated within WideOrbit software offerings to provide sales and management personnel with real-time, market information, allowing them to make better sales decisions.
Richard Jones, Vice President and General Manager, XETV-Fox-TV and XUPN-UPN-TV in San Diego stated, "WideOrbit's multi station, multi channel product has worked extremely well. We're seeing great efficiency gains in running multiple stations on a single database." Jones further stated that, "In summary, we think the product is terrific, and just as important, the support and technical staff are as good as the product. We are WideOrbit's biggest fan."
Chris Smith, Traffic Manager of WHNS-Fox-TV owned by Meredith in Greenville-Spartenburg. South Carolina stated: "WideOrbit is light years ahead of other Traffic vendors. Their product is super intuitive, training was a breeze and our conversion was flawless" Smith further stated, "WideOrbit's multi-channel, multi-station product has even removed the stress from Fox's frequent, last minute program changes."
WideOrbit Founder and CEO, Eric Mathewson stated, "We are very pleased by the response we have received from our clients regarding WO Traffic's most recent release. WideOrbit is obsessively focused on the quality of the user experience with our products." "The media industry has long deserved better software, we are glad to make a contribution with our latest version of WO Traffic."
WideOrbit will be demonstrating WO Traffic 3.2 and WO Sales at NAB in a private Bellagio suite. Please contact Bruce Roberts, President of WideOrbit at 415 675 6721 or broberts@wideorbit.com
-####-
About WideOrbit
WideOrbit is the largest Traffic, Sales and Billing software in North America and is growing rapidly globally. WideOrbit manages the advertising sales process for television stations, radio stations, cable networks, cable interconnects, mobile video, movie theatres and digital display networks.
WideOrbit’s solutions help maximize revenue and enhance operational efficiencies. The company's core WO Traffic software is a scalable, modern, Windows-based solution that provides a complete workflow in the management of advertising infrastructure from the acceptance of an advertising order to the receipt of an invoice. WO Traffic provides centralized management of traffic and reporting from one location for multi-station groups, and tracks market history and conditions to help clients make the most appropriate pricing decisions. WO Traffic also offers revolutionary, patent pending, inventory and yield management tools. WideOrbit’s client list includes: Hearst-Argyle Television, Gannett, The New York Times, NBC, Telemundo, Meredith Corporation, Madison Square Garden, Transit TV, Scripps Television Group, and Qualcomm/MediaFlo.
WideOrbit was founded in 1999 and has offices in San Francisco, Seattle, Denver and London, England.
-####-