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For Immediate Release

Press Inquiries:
Kimberly Caulfield
Director of Marketing Communications
+1.720.224.9184
kcaulfield@wideorbit.com

WideOrbit,Inc. announces strategic partnership with Boies, Schiller & Flexner LLP

(San Francisco, CA) September 4, 2002 – WideOrbit, Inc. is pleased to announce that Boies Schiller & Flexner, LLP has joined the WideOrbit team as strategic counsel. In this role, Boies Schiller & Flexner will advise and assist WideOrbit in all aspects of its intellectual property rights and affairs. Both WideOrbit and Boies Schiller & Flexner view this strategic alliance as a key element in supporting WideOrbit's release and marketing of its patent-pending, broadcast television industry software.

WideOrbit Founder and CEO, Eric Mathewson, states, ""Our partnership with Boies, Schiller and Flexner provides an exciting opportunity for WideOrbit. As we move forward in our pursuit to penetrate a broadcast software industry dominated by legacy software, it's comforting to know that a firm with the experience of Boies, Schiller & Flexner will be advising us. With our legal rights so thoroughly supported, we are able to enter the marketplace with an increased sense of confidence."

"WideOrbit is attempting to help the media industry become more efficient" said Robert Silver, Partner, Boies Schiller & Flexner, LLP. "With the lack of meaningful innovation by entrenched media software companies over the years, we are excited to be both a shareholder of WideOrbit and retained as strategic counsel." Silver stated.

About Boies, Schiller & Flexner, LLP
Based in Armonk, New York, Boies, Schiller & Flexner, is a leading law firm with expertise in complex litigation, international arbitration, and corporate transactional work. The firm represents both plaintiffs and defendants. Among recent notable cases, David Boies, with others from the firm, represented the United States Department of Justice in its anti-trust suit against Microsoft, and served as lead counsel for former Vice-President Al Gore in connection with litigation relating to the election 2000 Florida vote count. The firm served as lead plaintiffs' counsel in a class action case against Christie's and Sotheby's, in which the Court approved in 2001 a $512 million settlement for the class. In another settlement in 2000 - the largest civil settlement ever in a class-action case - the firm served as co-lead counsel in a price-fixing case against the major manufacturers of bulk vitamins, in which the Court approved a $1.1 billion settlement for the class for certain of the defendants in the case.

The firm's clients include Credit Suisse First Boston, Columbia University, DuPont, Echostar, Ernst & Young, Florida Power & Light, the French Government, Georgia Pacific, Miller Brewing, Napster, Northwest Airlines, Phillip Morris, Quest Communications, Siemens, SBC Communications, Westinghouse, Unisys, and New York Yankees.

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About WideOrbit

WideOrbit is the largest Traffic, Sales and Billing software in North America and is growing rapidly globally. WideOrbit manages the advertising sales process for television stations, radio stations, cable networks, cable interconnects, mobile video, movie theatres and digital display networks. 

WideOrbit’s solutions help maximize revenue and enhance operational efficiencies.  The company's core WO Traffic software is a scalable, modern, Windows-based solution that provides a complete workflow in the management of advertising infrastructure from the acceptance of an advertising order to the receipt of an invoice.  WO Traffic provides centralized management of traffic and reporting from one location for multi-station groups, and tracks market history and conditions to help clients make the most appropriate pricing decisions. WO Traffic also offers revolutionary, patent pending, inventory and yield management tools.  WideOrbit’s client list includes: Hearst-Argyle Television, Gannett, The New York Times, NBC, Telemundo, Meredith Corporation, Madison Square Garden, Transit TV, Scripps Television Group, and Qualcomm/MediaFlo.

WideOrbit was founded in 1999 and has offices in San Francisco, Seattle, Denver and London, England.

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