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For Immediate Release

Press Inquiries:
Kimberly Caulfield
Director of Marketing Communications
+1.720.224.9184
kcaulfield@wideorbit.com

WideOrbit Appoints Nick Trigony to Board of Directors

(San Francisco, CA and Atlanta, GA) April 4, 2001 – WideOrbit, Inc. today announced the appointment of Nick Trigony to the company's Board of Directors. Nick, the former President of Cox Broadcasting, joins the Board as it prepares for the wide release of its 'WideOrbit Station' software which offers television stations revolutionary solutions for traffic and sales management, inventory and yield management tools, client contact database information, billing and accounts receivable, all from one easy-to-use interface.
"I'm delighted to be in on the ground floor of an impending technological revolution in television station management," said Nick. "WideOrbit helps broadcasters to dramatically reduce operating costs and maximize revenue. I'm pleased to work with the team that will deliver these tremendous benefits to the industry."

Nick served for 15 years at Cox Broadcasting, most recently as President of Cox Broadcasting and Chairman of Cox Radio Inc. Before that he worked at both Viacom and ABC. He is currently retired and serves on the Board of Directors for the Association of Maximum Service Television (MSTV) and is Chairman of the National Association of Television Program Executives (NATPE).

"We're pleased to have such a distinguished member of the broadcast community join our team," said Peter Hennessey, President of WideOrbit. "Nick has a complete and current understanding of the broadcast industry and we can only benefit from his extensive knowledge and expertise."

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About WideOrbit

WideOrbit is the largest Traffic, Sales and Billing software in North America and is growing rapidly globally. WideOrbit manages the advertising sales process for television stations, radio stations, cable networks, cable interconnects, mobile video, movie theatres and digital display networks. 

WideOrbit’s solutions help maximize revenue and enhance operational efficiencies.  The company's core WO Traffic software is a scalable, modern, Windows-based solution that provides a complete workflow in the management of advertising infrastructure from the acceptance of an advertising order to the receipt of an invoice.  WO Traffic provides centralized management of traffic and reporting from one location for multi-station groups, and tracks market history and conditions to help clients make the most appropriate pricing decisions. WO Traffic also offers revolutionary, patent pending, inventory and yield management tools.  WideOrbit’s client list includes: Hearst-Argyle Television, Gannett, The New York Times, NBC, Telemundo, Meredith Corporation, Madison Square Garden, Transit TV, Scripps Television Group, and Qualcomm/MediaFlo.

WideOrbit was founded in 1999 and has offices in San Francisco, Seattle, Denver and London, England.

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