WO Promo

If stations and networks spend 15% of inventory on promotional spots and they are incorrect in the placement of 10% of inventory, then they are throwing 1.5% of gross revenues and 3-5% of net profit out of the window.

The optimal placement of promotional inventory is difficult. WO Promo accurately and automatically places promos by Nielsen GRP and helps stations and networks maximize their use of promotional inventory.

Promos can be scheduled with hiatus, timing, blacklist and expiration restrictions. WO Promo also tracks break positions, priority levels and targeted reach goals.

WO Promo features:

Full integration with WO Traffic for all promotional formats and inventory.
Full integration with Nielsen data for all for GRP based promotional budgeting.
Maximize reach, frequency, demographic targeting.

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Professional Services

WideOrbit also offers a variety of Professional Services offerings to help improve the overall use of WideOrbit products. For more information please visit our Services tab on the navigation bar or click here for a PDF version of our Professional Services Brochure.

Demonstration Request

WideOrbit believes that it is hard to get excited about any software without actually seeing the product. Click below to sign up for a demo (either live or via the web) or please contact:

Mike Zinsmeister
Vice President, Sales
Office: +1.404.378.3381
Mobile: +1.828.712.2843
mikez@wideorbit.com

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WO Promo

If stations and networks spend 15% of inventory on promotional spots and they are incorrect in the placement of 10% of inventory, then they are throwing 1.5% of gross revenues and 3-5% of net profit out of the window.